Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that hides the real contact details of domain owners on WHOIS lookup web sites. Without protection, the name, street address and email account of any domain owner will be freely visible. Providing false information during the domain registration procedure or changing the authentic information later will simply not work, as doing such a thing may result in the domain name registrant losing his/her ownership of the domain name. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was introduced by registrar companies as an answer to the rising concerns for possible identity fraud. If the protection service is active, the domain registrar’s contact information will be shown instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are certain country-code ones that don’t.